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ROCHESTER…START YOUR GO KARTS Pole Position Raceway to Bring Its Exhilarating Indoor Kart Racing to The Marketplace Mall in 2014; New Location to Add 40 New Jobs to Local Economy
Facility NewsPole Position Raceway, America’s leading chain of state-of-the-art indoor motorsports entertainment facilities – with the fastest electric karts on the east coast – today announced that it is bringing its unique and exciting racing experience to The Marketplace Mall, located at One Miracle Mile Drive in Rochester, this fall. Owned by husband and wife franchisees, Eyal Farage and Karen Davis-Farage, operators of Pole Position Raceway locations in Jersey City, NJ, at Destiny USA in Syracuse, NY and newly opened at Walden Galleria in Buffalo, NY, this new facility will add 40 jobs to the local economy.



Located in the southwest section of the mall, formerly occupied by Bon-Ton, Pole Position Raceway’s 52,000 square foot facility boasts one quarter-mile track and the latest in high-performance, all-electric, indoor karts capable of speeds up to 45 MPH. Pole Position Raceway features adult karts for racers who are at least 58 inches tall and separate junior karts for kids who are at least 48 inches tall. Best of all, the karts use electric technology, so there are no fumes – they are clean and green.



“We are pleased to announce our fifth Pole Position Raceway location coming to The Marketplace Mall in Rochester,” said Karen Davis-Farage, president and co-owner of the Pole Position Raceway franchise. “Indoor karting is one of the fastest growing forms of family entertainment in the country. We look forward to offering our authentic and exhilarating race experience as another reason people come to the mall, or as a fun activity they can do while they are here. We are excited to add the Rochester area to our expanding family of kart tracks.”



Pole Position Raceway offers a variety of options to suit the needs of all racers – from families, to die hard karting enthusiasts. Its “Arrive & Drive” racing is for those visiting the mall that enter a queue to race against others. Pre-Scheduled Racing events are for groups of 10+ and include the Pole Position Challenge, Grand Prix or Super Pole which are 2, 3 or 4 race events culminating with racers receiving 1st, 2nd & 3rd place medals at the Winners’ Circle. In addition to side-by-side race action, Pole Position Raceway also features authentic racing memorabilia, arcade games, concessions and V.I.P spaces for private parties, personal celebrations, corporate events and fundraisers.



“The addition of Pole Position Raceway is an exciting complement to the retail and entertainment concepts we want to achieve, as we continue to move forward with our redevelopment plans at The Marketplace Mall. We look forward to the vitality and fun the raceway will bring to the mall and the area,” said Mike Wilmot, General Manager at The Marketplace Mall.



Pole Position Raceway is the second store to be announced for the redevelopment of the southwest section of the mall, including the former Bon-Ton space. Field & Stream announced its first location in upstate New York in January 2014. The redevelopment will bring two to three new retail and entertainment concepts, in addition to three to four new restaurants. Additional announcements are expected to be made in the coming weeks.



"We are extremely excited to be expanding further into New York State," said Ken Faught, president and co-founder of P2R Karting, Inc., the franchise company for the Pole Position Raceway chain of indoor kart tracks. "We are going to provide those in the Rochester area with a unique form of entertainment that continues to rank as one of the top entertainment activities for families. Karen and Eyal Farage are experienced franchisees with a successful track record. I have no doubt that they will build a beautiful, state-of-the-art facility that will be among the best in the family friendly sport of indoor karting."



Committed to supporting the communities it serves, Pole Position Raceway’s give-back charter, CAReS – which stands for Cancer, Alzheimer’s, Recovery and thoSe in need – partners with local charities on fundraising initiatives year-round. The company looks forward to working with and raising funds for the many great charitable causes in and around Rochester.



Featured on Good Morning America, FOX & Friends, TLC’s Cake Boss, Nickelodeon’s Victorious, Good Day New York and more, Pole Position Raceway has hosted private and corporate events for hundreds of companies including Bank of America, Verizon, Toyota, Infosys, DeWalt, Trump Resorts, Price Waterhouse, Target, Coca-Cola, Budweiser, Pfizer and Microsoft and celebrities including Mark Sanchez, Alicia Keys, Ice T, Robin Roberts, 50 Cent and many more.



Pole Position Raceway has eleven locations nationwide, including Buffalo, NY, Corona, CA, Dallas, TX, Houston, TX, Jersey City, NJ, Las Vegas, NV, Murrieta, CA, Oklahoma City, OK, St. Louis, MO, Summerlin, NV, Syracuse, NY – and coming soon to Savannah, GA and Rochester, NY.



For more information, visit www.polepositionraceway.com or call 201-333-RACE (7223).



About Pole Position Raceway

Pole Position Raceway is America’s #1 chain of indoor kart tracks created for racers, by racers. The overall experience was developed with such well-known names in the racing world including 2004 NASCAR champion Kurt Busch, 7-time AMA Supercross champion Jeremy McGrath and X-Games freestyle gold medalist Mike Metzger. Located just minutes from Manhattan, next to Liberty State Park in Jersey City, NJ, at Destiny USA in Syracuse, NY, in the Walden Galleria in Buffalo, NY and coming soon to Savannah, GA, Long Island and Rochester, NY – Pole Position Raceway’s state-of-the-art-facilities each feature the latest in high-performance, all-electric, emission-free indoor karts capable of speeds of 45 MPH+, arcade games and space for private parties or corporate events and more. For more information, visit www.polepositionraceway.com or call 201-333-RACE (7223).
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